I have been working on marketing research at big research agency/thinktank.

Working with these big global firms below (pick up some of them);

Objective:

Conducted the packaging/concept/advertisement test to find out consumer insight for the product development and promotional activity.

Tasks:

– Assigned to lead multiple quantitative and qualitative projects; managed team members, clients, and agencies.

– Designed consumer marketing research, developed questionnaire/interview flow, conducted field study, collected and analyzed data, and wrote report to give presentation for client.

– Conducted different methods of research; web survey, group/solo interview, home visit interview, home use test, online ethnography research.